Award Win for myM-link Member |
| Thursday, 11 March 2010 10:13 |
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myM-link member Smallfry have been announced as the winners of "Industrial Product Design" at the Design Week Awards 2010 for the Ferroguard product range for Metrasens. Designed by Metrasens and Smallfry, two Midlands-based specialists, the unique metal detection system for MRI scanning suites is already saving money and saving lives across the UK and in the US. The central magnet in an MRI scanner has such a powerful attraction to ferrous metals, that it can hurl a porter’s trolley through a room, or rip a device from the body of a patient. According to a recent US study, incidents occur in every 1000 scans, so by immediately alerting clinicians to any trace of ferrous metal entering the MRI scanning suite, the new Metrasens Ferroguard system can have a dramatic effect on improving patient safety. A nine-year-old girl has already benefited at Russell’s Hall Hospital, Dudley, where she was taken into an MRI room for a head scan. The child was screened with the Ferroguard system and a strong ferrous signal was detected. It was later confirmed by x-ray that the child had two small toy magnets stuck in her nose, which may have ripped through her skin had the MRI scan continued. A global first, the new alert system was invented by Metrasens Ltd, a spin-out from the world's leading defence technology and security company, QinetiQ, and designed by product innovators Smallfry. Metrasens’ CEO, Dr Simon Goodyear, commented: "The dangers of using MRI scanners can be significantly reduced by using the Ferroguard system. The American College of Radiologists is already recommending that all US MRI facilities have a warning system such as Ferroguard in each of their facilities. Smallfry brought a level of elegance and sophistication to our product that has received great reactions from our customers. Their sourcing and manufacturing knowledge has undoubtedly helped us improve our commercial proposition and delivered real competitive advantage." Smallfry's CEO, Steve May-Russell, added: "The commercial opportunity for this system is very exciting and has so far resulted in the product cost being reduced by 35%. Our understanding of manufacturing processes and assembly techniques has helped Metrasens enhance their product and styling; produced a 10 fold reduction in assembly time and ensured an 8-fold increase in turnover (within 1 year). 80% of production comes from export orders and sales are forecast to double for the next two years. The need for an effective detection system is clear, and Metrasens has used Smallfry's design and intuitive warning beacon display to help realise the full market potential of their technology." |
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