Researcher appointed to head up feasibility study for product accreditation scheme

Newcastle University’s Institute for Ageing and Health, and Years Ahead Partnership, appoint Researcher to run feasibility study for Assistive Technology product accreditation scheme.

The Institute for Ageing and Health, and Years Ahead Partnership, today announce the appointment of a Researcher to conduct a feasibility study. The project - launched in April - aims is to establish a product accreditation and approval scheme for Independent Living products - also known as Assistive Technology. It will be supervised by leading academics from Newcastle University Business School who have extensive experience within this specialist field.

Antonia Moran is a recent graduate with first class honours and is a product of the Graduate Training scheme where she has honed her business skills. This excellent combination was the key factor in her being selected to lead the project from the beginning of July onwards.  Antonia will be based at the University’s Institute for Ageing and Health where she will be able to draw on the expertise of leading academics. 

Antonia speaks of joining the research team “This study stood out to me as Assistive Technology products and services are vital to such a large number of people, particularly older people, and can help to ensure that independent living is a viable option. I look forward to undertaking this project to assess the feasibility of an accreditation scheme that can bring some innovation and a greater focus on consumer needs to this expanding marketplace.”  

Working alongside charities and private sector organisations in her previous position in the new media industry, Antonia has a detailed understanding of branding and its importance within the marketplace. Building on this experience, the study hopes to evaluate the potential use of a nationwide recognised mark that consumers can turn to, giving them confidence that an independent living product has been reviewed by consumers themselves – as expert users - and meets certain minimum standards.

Once underway, the study will consult with a wide cross section of stakeholders from Industry, Retailers, Government and the Third Sector, to ensure that any scheme gains wide-ranging support, as well as naturally consulting with groups representing consumers.
Financial support for the feasibility study has been received from the Knowledge Transfer Partnerships programme (KTP).  KTP aims to help businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK Knowledge Base.  KTP is funded by Technology Strategy Board and other government funding organisations.

The Partners welcome any expressions of interest and enquiries.

DavidSilver
Director
Years AheadPartnership
0844 561 7073

For more information, please visit www.yearsahead.co.uk