Top marks in national framework agreement for Ascom Wireless Solutions

Friday, 06 August 2010 12:40

Midlands based Marketing Medicine, is delighted to announce that they have written a successful tender document for Ascom Wireless Solutions. This has resulted in Ascom winning a place on the Buying Solutions National Framework Agreement for Assistive Technologies, Telecare, Telehealth and Telecoaching.  

The winning bid achieved 96.4% in the assessment, putting it in second place out of all entries submitted to Buying Solutions in April.  Robert Wood, Managing Director of Ascom said, “After a difficult first attempt at qualifying for a Buying Solutions Frame agreement, we contacted Katy Draper to assist us with the submission of the next opportunity. What a difference, with Katy’s knowledge and advice we qualified second from 25 companies with a score of 96.4%! We will definitely be using Katy again.”

Ascom Wireless Solutions is a leading provider of on-site wireless communications for key segments such as hospitals, manufacturing industries, retail and hotels. The company offers a broad range of voice and messaging solutions for personal safety and production efficiency, based on VoWiFi, IP-DECT, DECT, Nurse Call and paging technologies.
Ascom has been delivering NHS and private healthcare solutions for over 15 years, in areas such as cardiac alarms and staff protection systems in Medium Secure Mental Health Hospitals.   The new Telehealth system provides a robust and innovative management system which integrates with all major Telehealth and telemedicine systems which can be easily set up in private homes, care and nursing homes.  The system gives the individual control over their lives as well as help them to manage their daily activities and be independent in their own space.
Hiral Chavda from Ascom said, “Winning this framework agreement is a key strategic step for us and it means that we can now go on to develop this rapidly expanding area of our business in the UK”

To complete the tender Marketing Medicine worked with all areas of the Ascom business from manufacturing and product design to quality and sales development teams.  “Ascom delivers an exceptional product that really improves the quality of life for people living in environments managed by it.  All the core information was within the business, Marketing Medicine simply helped them to understand the in depth requirements of the tender and crafted the responses in a way that the information could be easily understood and scored by the Buying Solutions team” Katy Draper, from Marketing Medicine said.

“Working with Ascom was a great experience.  The team were responsive, helpful and open to our suggestions.  A critical factor in their success was that they recognised the need to invest time and resource to develop the tender.  We speak with many companies who are bewildered at their lack of success.  We often find that they are failing to invest resources into understanding the customer’s requirements and the documentation – which can be very confusing”.

Ascom were introduced to Marketing Medicine by myM-link, a key business support organisation for the life sciences sector in the West Midlands.
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Marketing Medicine is a leading supplier of marketing and tender management services to the life sciences and healthcare industry.
To find out more about Marketing Medicine www.marketingmedicine.co.uk.
For media enquiries contact Katy Draper, Managing Director on 07941 465 799 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Marketing Medicine, Innovation House, 18 Stafford Road, Lichfield, Staffs, WS13 7BZ
T +44 01543 253109
 

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