Lloydspharmacy Sponsors Ricoh Stand

Tuesday, 31 August 2010 09:02

PHARMACY chain Lloydspharmacy has agreed to become a new stand sponsor at the Coventry City’s Ricoh Arena as part of its tie-in with the football club.

myM-link member Lloyds, based in Walsgrave, has also agreed to a three-year extension of its deal to be the club’s official healthcare partner. The stand sponsorship will see it take over from technology services company talent.

Steve Gray, Lloydspharmacy’s trading director, said the sponsorship deal would raise the company’s profile at one of the region’s landmark venues.

“We initially became Coventry City’s official healthcare partner last season and it proved to be extremely successful for both sides,” he said.

“We wanted to extend our partnership as well as further increase our profile both locally and nationally through brand awareness and it seemed a natural progression to become a stand sponsor. Our arrangement also gives us access to the fantastic facilities at the Ricoh Arena for company events and conferences.”

As part of the deal, Lloydspharmacy will also help Coventry City’s players with vaccinations, prescriptions and medical advice.

Daniel Gidney, chief executive of the Ricoh Arena, said: “Lloydspharmacy is a major employer in the city and this deal is a great way of supporting the local community in various ways.

“They will continue the excellent work they started last season with a number of initiatives to improve the health of Coventry City supporters as well as become our newest stand sponsors.”

He said the venue was now staging more and more conferences for blue-chip clients due to this year’s £3m investment in new facilities.

 

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